the Most Read Healthcare Business & Marketing Insights Posted in 2021

Image by Kristin Riemer from Pixabay

Where did 2021 go? It was a challenging year for providers with changes in reimbursement, a pandemic that continues unabated, innovations in care delivery away from the hospital, innovative new competitors, and significant declines in revenues. I am glad that it’s ending. I will not go into the litany of good and adverse events for 2021. The news organizations and others will all do their year-in-review pieces. It should be interesting to see what they choose to publish or broadcast.

It was a good year from a blog writer’s perspective. I had what seemed to be a never-ending flow of topics. I di start a new feature in some of the posts called “Lessons from the Field,” which were well received. Topics ranged from characteristics of success for mid-sized healthcare vendors, leadership, and operations to new ways to look at markets. 

Image by Alexas Fotos from Pixabay

I am thankful and appreciative of you for taking the time to spend it with me from your day. In 2021, 241,000 readers spent time on one or more of my posts at the time of this post. My readers came from over 52 nations, with the United States being number one in readership, followed by Germany, Australia, France, Canada, Japan, Italy, Sweden, India, Ukraine, and the United Kingdom, to name a few. I am honored and humbled at the same time by your precious gift of time spent reading.

I am writing the “best of” as my last post on the Healthcare Business & Marketing Insights blog for 2021. Writing another blog, Perceptions, Observations, & Musings of an Old Man, presents multiple interesting weekly topics and content production challenges. It’s time for me to take a step back, rest, relax and recharge for writing in 2022.

Here are the twenty-five most-read posts from Healthcare Business & Marketing Insights in 2021 by readership without further ado. Post titles are linked to the content for your convenience. The total number of times the post was read through this post date is listed. 

1. “Lessons from the Field: Ten Tips for Healthcare Vendor Sales to Use LinkedIn Proficiently” – 6,568
2. “COVID-19, Patients, & Leveraging Digital Healthcare - 10 Steps for Marketing” – 5,164
3. “Creating a Patient Buyer Journey Map for Post COVID-19, Five Key Elements” -4,491
4. “When Patients Begin Searching for Hospital Price Information, what is Your Response?” – 4,198
5. “Lessons from the Field - 10 Deadly Sins Stopping Midsized Healthcare Vendor Growth” - 4,178
6. “Healthcare Vendor Center of Excellence, what is Old is New- Eleven Strategies for Impact” – 4,056
7. “Lessons from the Field - 10 Deadly Sins Stopping Midsized Healthcare Vendor Growth- Part 2” – 4,014
8. “Vendor Growth Strategy- Adding Hashtags to Content for Memorable Social Selling” – 3,969
9. “Using the COVID-19 “New Normal” for Patient Experience Marketing” – 3,950
10. “Lessons from the Field – Leadership Characteristics Needed to Grow Midsized Healthcare Vendors” – 3,862
11. “How Agile is the Hospital’s Marketing Budget in 2021 for Meeting a Crisis?” – 3,852
12. “Eight Strategic Imperatives for Hospital Marketers in 2021” – 3,836
13. “Lessons from the Field – Five Ways Artificial Intelligence Will Change Provider & Vendor Marketing” – 3,844
14. “Words Matter- How Does Your Hospital Content Speak to and Motivate the Patient?” – 3,401
15. “Patient Engagement Emails - 10 Effective Design Considerations to Engage Patients” – 3, 067
16. “Does Your Hospital Marketing Experience for the Patient Measure Up?” – 2,910
17. “Lessons from the Field - How do You Use the Power of Thank You in Patient Experience?” – 2,773
18. “Lessons from the Field – 3 Why Questions for Clarifying Healthcare Provider & Vendor Business Decisions” - 2,751
19. “Lessons from the Field – We’re Patient-Focused, But……” - 2,543
20. “Lessons from the Field – What is the Hospital Brand? A Test to Answer.” – 2,506
21. “Lessons from the Field – Why Clarifying the Hospital Brand Promise is Mission Critical “– 2,497
22. “Lessons from the Field – Nine Learnings on Physician and Patient Engagement in Specialty Pharmacy” - 2,492
23. “COVID-19 Wave Four- The Hospitals Role in Vaccinating the Unvaccinated – 9 Strategies” – 2,359
24. “Lessons from the Field – When the Patient Experience Fails the Brand Promise” - 2,333
25. “Provider & Vendor Word of Mouth Marketing, Four Strategies to Energize the Channel” – 2,195

I had to cut the post list off at some point. The twenty-five most-read posts seemed like a nice arbitrary cut-off since I post weekly. Promotion of all content posted in 2021 continues weekly, so the number of viewers will change at the year’s end.

Image by Jenny Nguyen from Pixabay

Happy Holidays from my family and me to you. Best wishes for a safe, healthy, prosperous, and enjoyable 2022.

Thank you for giving me the most precious gift of your time and reading Healthcare Business & Marketing Insights. Please consider sharing.

Michael is a healthcare business, marketing, communications strategist, and thought leader. As an internationally followed healthcare strategy blogger, his blog, Healthcare Business & Marketing Matters, is read in 52 countries and ranked No. 3 on 100 Top Healthcare Marketing Blogs & Websites to follow by Feedspot.com. Michael is a Life Fellow American College of Healthcare Executives.  For inquiries regarding strategic consulting engagements, you can email me at michal. 

You can connect with me on Twitter, LinkedIn, Facebook, Tumblr, Instagram, Pinterest, and TikTok.Use 815-351-0671 to call directly or message me on WhatsApp or Telegram for safe and secure end-to-end message encryption. Video conferencing is available via Zoom and  Skype; please use live: michael0753_2.

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Opinions expressed are my own.